Privacy Policy

Privacy Policy
This Privacy Policy applies to all RetailFix Services as defined herein, which include the RetailFix apps, websites, software and related services accessed via any platform or device that link to, support, or benefit from these Services and the RetailFix Platform. The Services provided to you and controlled by RetailFix.com LLC (“RetailFix”, “we” or “us”). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share, and otherwise process the personal information of users and other individuals age 18 and over in connection with our Services. Use of the Services by individuals under 18 years of age is expressly prohibited by the Terms described herein.

What Information We Collect

You agree that we may collect information from and about you, including information that you provide, information from other sources, and automatically collected information.

Information You Provide

When you create an account, upload content, contact us directly, or otherwise use the Platform, you may provide some or all of the following information:

• Account and profile information, such as name, age, username, password, language, email, phone number, social media account information, and profile image.
• User-generated content, including comments, photographs, livestreams, audio recordings, videos, text, hashtags, and videos that you choose to create with or upload to the Platform (“User Content”) and the associated metadata, such as when, where, and by whom the content was created. Even if you are not a user, information about you may appear in User Content created or published by users on the Platform. When you create User Content, we may upload or import it to the Platform before you save or post the User Content (also known as pre-uploading), for example, in order to recommend audio options, generate captions, and provide other personalized recommendations. If you apply an effect to your User Content, we may collect a version of your User Content that does not include the effect.
• Messages, which include information you provide when you compose, send, or receive messages through the Platform’s messaging functionalities. They include messages you send through our chat functionality when communicating with merchants who sell goods to you, and your use of virtual assistants when purchasing items through the Platform. That information includes the content of the message and information about the message, such as when it was sent, received, or read, and message participants. Please be aware that messages you choose to send to other users of the Platform will be accessible by those users and that we are not responsible for the manner in which those users use or share the messages.
• Information, including text, images, and videos, found in your device’s clipboard, with your permission. For example, if you choose to initiate information sharing with a third-party platform, or choose to paste content from the clipboard onto the Platform, we access this information stored in your clipboard in order to fulfill your request.
• Purchase information, including payment card numbers or other third-party payment information (such as PayPal) where required for the purpose of payment, and billing and shipping address. We also collect information that is required for extended warranty purposes and your transaction and purchase history on or through the Platform.
• Your phone and social network contacts, with your permission. If you choose to find other users through your phone contacts, we will access and collect information such as names, phone numbers, and email addresses, and match that information against existing users of the Platform. If you choose to find other users through your social network contacts, we will collect your public profile information as well as names and profiles of your social network contacts.
• Your choices and communication preferences.
• Information to verify an account such as proof of identity or age. 
• Information in correspondence you send to us, including when you contact us for support.
• Information you share through surveys or your participation in challenges, research, promotions, marketing campaigns, events, or contests such as your gender, age, likeness, and preferences.

Information From Other Sources

We may receive the information described in this Privacy Policy from other sources, such as:

• If you choose to sign-up or log-in to the Platform using a third-party service such as Facebook, Twitter, Instagram, or Google, or link your RetailFix account to a third-party service, we may collect information from the service–for example, your public profile information (such as name, photo, age, nickname or username, etc.), email, and contact list.
• We may receive information about you from others, including where you are included or mentioned in User Content, direct messages, in a complaint, appeal, request or feedback submitted to us, or if your contact information is provided to us.
• We may also collect or receive information about you from organizations, businesses, people, and others, including, for example, Store Users, publicly available sources, and professional organizations.

Automatically Collected Information

We automatically collect certain information from you when you use the Platform, including internet or other network activity information such as your IP address, geo-location-related data, unique device identifiers, and browsing and search history (including content you have viewed in the Platform).

• Usage Information. We collect information regarding your use of the Platform and any other User Content that you generate through or upload to our Platform. 
• Device Information. We collect certain information about the device you use to access the Platform, such as your IP address, user agent, mobile carrier, time zone settings, identifiers for advertising purposes, model of your device, the device system, network type, device IDs, your screen resolution and operating system, app and file names and types, battery state, audio settings and connected audio devices. We automatically assign you a device ID and user ID. Where you log-in from multiple devices, we will be able to use information such as your device ID and user ID to identify your activity across devices.
• Location Data. We collect information about your approximate location, including location information based on your SIM card and/or IP address. In addition, we collect and process other location information (such as nearby stores offering the RetailFix Services to prospective users like you, tourist attractions, other stores, or other points of interest) so you may choose to add the location information to your User Content.
• Image and Audio Information. We may collect information about the videos, images and audio that are a part of your User Content, such as identifying the objects and scenery that appear, the existence and location within an image of face and body features and attributes, the nature of the audio, and the text of the words spoken in your User Content. We may collect this information to enable special video effects, for content moderation, for demographic classification, for content and ad recommendations, and for other non-personally-identifying operations. We may collect biometric identifiers and biometric information as defined under U.S. laws, such as faceprints and voiceprints, from your User Content. Where required by law, we will seek any required permissions from you prior to any such collection. For more information, please contact us at support@retailfix.com.
• Metadata. When you upload or create User Content, you automatically upload certain metadata that is connected to the User Content. Metadata describes other data and provides information about your User Content that will not always be evident to the viewer. For example, in connection with your User Content the metadata can describe how, when, where, and by whom the piece of User Content was created, collected, or modified and how that content is formatted. It also includes information, such as your account name, that enables other users to trace back the User Content to your user account. Additionally, metadata includes data that you choose to provide with your User Content, e.g., any hashtags used to mark keywords to the video and captions.
• Cookies. We and our service providers and business partners use cookies and other similar technologies (e.g., web beacons, flash cookies, etc.) (“Cookies”) to automatically collect information, measure and analyze how you use the Platform, including which pages you view most often and how you interact with content, enhance your experience using the Platform, improve the Platform, provide you with advertising, and measure the effectiveness of advertisements and other content. We and our partners also use Cookies to promote the Platform on other platforms and websites. Cookies enable the Platform to provide certain features and functionality. Web beacons are very small images or small pieces of data embedded in images, also known as “pixel tags” or “clear GIFs,” that can recognize Cookies, the time and date a page is viewed, a description of the page where the pixel tag is placed, and similar information from your computer or device.

We are not responsible for the privacy practices of our service providers and business partners, and the information practices of these service providers and business partners are not covered by this Privacy Policy.

We may aggregate or de-identify the information described above. Aggregated or de-identified data is not subject to this Privacy Policy.

How We Use Your Information

As explained below, we use your information to improve, support and administer the Platform, to allow you to use its functionalities, and to fulfill and enforce our Terms of Service. We may also use your information to, among other things, show you suggestions, promote the Platform, and customize your ad experience.

We generally use the information we collect:

• To fulfill requests for products, services, Platform functionality, support and information for internal operations, including troubleshooting, data analysis, testing, research, statistical analysis, and survey purposes needed to solicit your feedback.
• To customize the content you see when you use the Platform. For example, we may provide show you content that is similar to content that you have liked or interacted with.
• To send promotional materials from us or on behalf of our affiliates and trusted third parties.
• To improve and develop our Platform and conduct product development.
• To measure and understand the effectiveness of the advertisements we serve to you and others and to deliver more targeted and useful advertising to you on the Platform.
• To make suggestions and provide a customized ad experience.
• To support the social functions of the Platform, including to permit you and others to connect with each other, to suggest accounts to you and others, and for you and others to share, download, and otherwise interact with User Content posted through the Platform.
• To use User Content as part of our advertising and marketing campaigns to promote the Platform.
• To understand how you use the Platform, including across your devices.
• To infer additional information about you, such as your age, gender, and interests.
• To help us detect abuse, fraud, and illegal activity on the Platform.
• To promote the safety and security of the Platform, including by scanning, analyzing, and reviewing User Content, messages and associated metadata for violations of our Terms of Service, Community Guidelines, or other conditions and policies.
• To verify your identity in order to use certain features, such as livestream or verified accounts, or when you apply for a Business Account, to ensure that you are old enough to use the Platform (as required by law), or in other instances where verification may be required.
• To communicate with you, including to notify you about changes in our services.
• To announce you as a winner of our contests or promotions if permitted by the promotion rule, and to send you any applicable prizes.
• To enforce our Terms of Service, Community Guidelines, and other conditions and policies.
• To provide you with location-based services, such as advertising and other personalized content.
• To train and improve our technology, such as our machine learning models and algorithms.
• To combine all the information we collect or receive about you for any of the foregoing purposes.
• To facilitate sales, promotion, and purchases of goods and services and to provide user support.
• For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.

How We Share Your Information

We are committed to maintaining your trust, and while RetailFix does not sell your personal information or share your personal information with third parties for purposes of cross-context behavioral advertising, we want you to understand when and with whom we may share the information we collect for business purposes.

Service Providers and Business Partners. We share the categories of personal information listed above with service providers and business partners to help us perform business operations and for business purposes, including research, payment processing and transaction fulfillment, database maintenance, administering contests and special offers, technology services, deliveries, sending communications, advertising and marketing services, analytics, measurement, data storage and hosting, disaster recovery, search engine optimization, and data processing. These service providers and business partners may include:

• Payment processors and transaction fulfillment providers.
• Customer and technical support providers.
• Advertising, marketing, and analytics vendors, who may receive aggregated information describing all RetailFix users or any particular subset of users (excluding precise standalone individual user information) deemed important to the vendor services they provide RetailFix.

Within Our Company and its Supporting Infrastructure. The Platform is supported by certain entities inside and vendors outside our company, which are given limited access to information we collect, only as necessary to enable them to provide certain important functions. For non-Company entities, only aggregated user information is provided, not precise standalone single-user information.

In Connection with a Sale, Merger, or Other Business Transfer. We may share all of the information we collect, in connection with a substantial corporate transaction, such as the sale of a website, a merger, consolidation, asset sales, or in the unlikely event of bankruptcy.

For Legal Reasons. We may disclose any of the information we collect to respond to subpoenas, court orders, legal process, law enforcement requests, legal claims, or government inquiries, and to protect and defend the rights, interests, safety, and security of the Platform, our affiliates, users, or the public. We may also share any of the information we collect to enforce any terms applicable to the Platform, to exercise or defend any legal claims, and comply with any applicable law. 

With Your Consent. We may share your information for other purposes pursuant to your consent or at your direction. We partner with third-party services (such as Facebook, Instagram, Twitter, and Google) to offer you a seamless sign-up, log-in, and content-sharing experience. We may share information about you with these third-party services if you choose to use these features. For example, the services may receive information about your activity on the Platform and may notify your connections on the third-party services about your use of the Platform, in accordance with their privacy policies. If you choose to allow a third-party service to access your account, we will share certain information about you with the third party. Depending on the permissions you grant, the third party may be able to obtain your account information and other information you choose to provide.

If you choose to engage in public activities on the Platform, you should be aware that any information you share may be read, collected, or used by other users. You should use caution in disclosing personal information while using the Platform. We are not responsible for the information you choose to submit.

When Making In-Platform Purchases. When you make a purchase from a third party on the Platform, including from a merchant selling products through our shopping features, we share the information related to the transaction with that third party and their service providers and transaction fulfillment providers. By making the purchase, you are directing us to share your information in this way. These entities may use the information shared in accordance with their privacy policies.


Text Messaging (SMS)
If you opt in to text messages from RetailFix, we collect your mobile number and use it only to send the messages you agreed to, such as workshop confirmations, reminders, recordings, and information about RetailFix products and offers. Message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out, or HELP for help.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.


Your Rights

You may submit a request to know, access, correct or delete the information we have collected from or about you by email at support@retailfix.com. You may appeal any decision we have made about your request by following the instructions in the communication you receive from us notifying you of our decision. You can also update your account information directly through your in-app settings, as well as request a copy of your RetailFix data or request to deactivate or delete your account. Your right to know includes what personal information we have collected about you, and we do not discriminate based on the exercise of any privacy rights that you might have.

You may be entitled, in accordance with applicable law, to submit a request through an authorized agent. To designate an authorized agent to exercise choices on your behalf, please provide evidence that you have given such agent power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. We will respond to your request consistent with applicable law and subject to proper verification. We will verify your request by asking you to send it from the email address associated with your account or to provide information necessary to verify your account.

While some of the information that we collect and use may constitute sensitive personal information, we only process such information in order to provide the Platform and within other exemptions under applicable law. For example, we may process your financial information in order to provide you the goods or services you request from us or your driver’s license number in order to verify your identity.

Your Choices

• You may be able to control some of the information we collect through your device browser settings to refuse or disable browser Cookies. Because each browser is different, please consult the instructions provided by your browser. Please note that you may need to take additional steps to refuse or disable certain types of Cookies. In addition, your choice to disable Cookies is specific to the particular browser or device that you are using when you disable Cookies, so you may need to separately disable Cookies for each type of browser or device. If you choose to refuse, disable, or delete Cookies, some of the functionality of the Platform may no longer be available to you. Without this information, we may not able to provide you with all of the RetailFix Services and Platform functionality.
• Your device may have controls that determine what information we collect. For example, you can control whether we can collect your mobile advertising identifier for advertising through settings on your Apple and Android devices.
• You can opt out of marketing or advertising emails by using the “unsubscribe” link or mechanism noted in marketing or advertising emails.
• Use of the RetailFix Platform does require the collection of precise or approximate GPS information for each user. If you your device from sharing such information with the Platform at any time by changing your device’s operating system settings, the RetailFix Service and Platform will become non-usable, with respect to many of its key local shopping assistance functions.
• If you have registered for an account, you may access, review, and update certain personal information that you have provided to us by logging into your account and using available features and functionalities.
• Some browsers transmit “do-not-track” signals to websites. Because of differences in how browsers incorporate and activate this feature, we currently do not take action in response to these signals.

Data Security and Retention

We use reasonable measures to help protect information from loss, theft, misuse, unauthorized access, disclosure, alteration, or destruction. You should understand that no data storage system or transmission of data over the Internet or any other public network can be guaranteed to be 100 percent secure. Please note that information collected by third parties may not have the same security protections as information you submit to us, and we are not responsible for protecting the security of such information.

We retain information for as long as necessary to provide the Services and Platform functionality and for the other purposes set out in this Privacy Policy. We also retain information when necessary to comply with contractual and legal obligations, when we have a legitimate business interest to do so (such as improving and developing the Platform, and enhancing its safety, security and stability), and for the exercise or defense of legal claims.

The retention periods are different depending on different criteria, such as the type of information and the purposes for which we use the information. For example, when we process your information such as your profile information to provide you with the Platform, we keep this information for as long as you have an account. If you violate our Terms of Service, Community Guidelines, or other conditions or policies, we may remove your profile immediately, but may keep other information about you to process the violation.

Children and Teens

As already stated by the Terms herein, use of the Services, including the Platform, is not allowed by anyone under 18 years of age.
       

Other Rights

Sharing for Direct Marketing Purposes (Shine the Light)

If you are a California resident, once a calendar year, you may be entitled to obtain information about personal information that we shared, if any, with other businesses for their own direct marketing uses. To submit a request, contact us at support@retailfix.com.

RetailFix Studio — Additional Disclosures
This section supplements the Privacy Policy above and applies specifically to the RetailFix Studio (available via web, the Google Play Store, and the Apple App Store).

Social Media Connections

Meta
If you choose to connect a Facebook Page and/or Instagram Business account, we receive and securely store access tokens via Meta's APIs. These tokens are used solely to publish content to your connected Page/account when you choose to do so, and to display your connection status. You can disconnect your account at any time within RetailFix Studio, or revoke access directly through your Meta account settings.

TikTok
If you choose to connect a TikTok business account via TikTok Login Kit, we receive and securely store the access token, refresh token, and open_id needed to identify your account and publish on your behalf. These credentials are used solely to publish content you approve to your connected TikTok account and to display your connection status. Posts are never published automatically — you select which images to include and can edit the AI-generated caption before submitting. You can disconnect your TikTok account at any time within RetailFix Studio, or revoke access directly through your TikTok account settings.


Register and Online Store Connections (Square, Shopify)

When a store connects its Square or Shopify account, RetailFix receives information about sales made with a RetailFix offer: the offer code used, the sale total, and the amount spent on the offer's item. RetailFix uses this information only to mark the offer as redeemed and to show the store what its offers brought in. RetailFix does not receive or keep the names, email addresses, phone numbers or addresses of the store's customers from these connections, does not contact those customers, and does not sell this information. Access tokens for these connections are stored encrypted and are used only to create and remove offer discount codes and to read the store's products. When a store removes the RetailFix app from Shopify, its Shopify sales information is deleted within 30 days.


AI Content Generation

When you submit a product URL, the product information retrieved (such as images, titles, descriptions, and pricing) is sent to Google's Gemini API to generate marketing copy. This data is processed by Google in accordance with Google's privacy policy and is not used by RetailFix for any purpose other than generating the requested content.

App Marketplaces

Downloading and using RetailFix Studio through the Google Play Store or Apple App Store is also subject to the respective terms and conditions of each app marketplace.