Featured Store:

West Coast Leather

2060 Union Street, San Francisco, CA

Founder and CEO Bryan Calkins visits a leather apparel store with a 40-year history in San Francisco, and discusses with owner Skip Pas how RetailFix can reinforce a store’s history, core brand, and ongoing consumer messaging. This is accomplished with frequent updates to the West Coast Leather rich-media store feed in the RetailFix platform.

Key RetailFix Takeaways
Storytelling about a store and its brand is part of the core DNA of RetailFix
Many currently use geo-located Yelp for shopping discovery, and RetailFix provides a new experience with content provided by the stores rather than the consumers
In addition to changing a store’s windows or floor set-up, RetailFix offers a new digital-first way to tell consumers ‘what’s new’ at the store
With integrated geo-location, RetailFix offers consumers the ability to discover the magic of each shopping district and store before leaving their house or hotel
The origins of the RetailFix name include ‘help consumers get their retail fix (shopping fix)’ and ‘help stores fix retail for today’s digital-first customer’